Six projects, each with the challenge, my approach and the result. Pick a skill to filter them.
639K
views in 90 days, 51.5% from non-followers
Out On Screen
Marketing Coordinator, Vancouver Queer Film Festival
Challenge. Grow the festival’s audience before and through its opening weeks.
Approach. Planned the communications, scripted and filmed reels, co-produced promo videos including FRAMED Summer Camp, kept the website and Mailchimp newsletters current, and edited the official Festival Guide.
Result. 639,045 views from 74,062 viewers, 24,077 interactions and 1,170 new followers. One reel reached 50K views with 528 saves and 463 shares.
Social, video, web, editing, events
205K+
views, with 473% video growth
New West Pride
Marketing Coordinator, Pride 2025
Challenge. Join with two weeks to go and still deliver a strategy for the Transformation theme.
Approach. Built the marketing strategy, coordinated 17+ artists, vendors, the events team and leadership, published content before and on the day, and covered the festival live for 30,000+ attendees.
Result. 205K+ views and 18.5K reach. On Instagram, more than half the reach came from people who didn’t follow the account.
Social, events, video, design
36M+
impressions over two years
NBA India
Senior Copywriter, Monk Media Network
Challenge. Grow basketball fandom in India through the NBA’s social channels.
Approach. Learned the game inside out and became a fan first, so every post spoke in a fan’s voice. Created 1,080+ posts for Facebook, Instagram and Twitter with real-time game coverage, partnered with 5+ teams plus Jr. NBA and Basketball Without Borders, and led a Hindi poster series.
Result. 36M+ impressions and 360K+ interactions.
Copywriting, social
72 hrs
to reach 3,000+ employees
Disney Star
Internal Communications Copy Lead
Challenge. Get COVID-19 guidance to every employee fast, then bring them back to the workplace.
Approach. Wrote the crisis communications, built the Return to Work playbook with leadership, moved the intranet to My Disney Today with IT and UX teams, created the What’s Up newsletter, and supervised designers on 40+ branded assets.
Result. Messages out in 72 hours. The migration kept 100% of data accurate and cut navigation time by 25%.
Copywriting, web and intranet, design
120+
volunteers at one clean-up day
Mission Possible
Communications Coordinator
Challenge. Fill a Community Clean-Up Day and keep the brand consistent across channels.
Approach. Made 50+ social assets in Canva and Hootsuite, designed co-branded materials with Downtown Van, turned 10+ interviews into donor stories, and co-led the event logistics.
Result. 120+ participants and a seamless event.
Social, design, events, copywriting
10–20%
estimated Instagram visibility lift
Bolly-Queer Collection
Creative and campaign strategy lead
Challenge. After years of pitching queer stories in advertising that never made the final cut, create the representation I wanted to see.
Approach. Led campaign strategy with Currycature and designer Kavya, reimagining iconic Bollywood moments on streetwear, and produced 10+ assets: carousels, reels, product copy and web updates.
Result. A queer South Asian collection with its own voice and a measurable rise in visibility.
Copywriting, social, video, design
